The generation of the baby boomers is large – even very large. However, this is not the central feature of a generation which during its youth was not so keen to adapt itself and did not want to adopt the standards of the older people. Why the baby boomers still have difficulties to accept limits, what independence means for them and where they get their self-esteem from is investigated by the current IKW study “Boomers undisguised”. rheingold salon placed 59 men and women aged 50 to 65 on the couch and interviewed 1,000 persons from this age group in a representative online panel.
DOWNLOAD THE SUMMARY AND RESULTS
OF THE STUDIES AS PDF
Contents at a glance
Downloads | Press releases
Industrieverband Körperpflege- und Waschmittel e. V.
Industrieverband Körperpflege- und Waschmittel e. V. – IKW
(The German Cosmetic, Toiletry, Perfumery and Detergent Association)
Mainzer Landstrasse 55
60329 Frankfurt am Main, Germany
Phone: +49 (0)69 / 25 56-13 23
Fax: +49 (0)69 / 23 76 31
Board pursuant to the German Civil Code (BGB):
Georg Held (chairman), Gabriele Hässig, Christoph Harras-Wolff
Register of associations: VR 76 15
Registered office: Frankfurt am Main
Person responsible for the contents in accordance with § 5 German Telemedia Act und § 55 German Interstate Broadcasting Agreement: Thomas Keiser, Managing Director (address as above).
Rights of use: Copyright © 2018 IKW, all rights reserved
These websites are protected by copyright. The copyright holder is the Industrieverband Körperpflege- und Waschmittel e. V. (IKW), unless otherwise stated.
- The use of websites and documents made available here is permitted exclusively for information purposes.
- Their use is free-of-charge on condition that the source is mentioned.
- No commercial use of these websites and documents is allowed.
Disclaimer: Although we check their contents carefully, we take no responsibility for the contents of external links. The liability for contents of externally linked websites lies solely with their respective operators. We do not guarantee that our internet pages which contain links to other pages or the linked pages themselves are free from viruses. We do not assume any liability for damage which may result from the use of information provided, unless caused by deliberate or grossly negligent conduct on our part.
Please note that currently the transmission of data over the internet is largely unprotected. For this reason it cannot be excluded that transmitted data come to the knowledge of unauthorised parties.
All information published on our pages is compiled to the best of our knowledge and belief. However we do not assume any responsibility for the up to dateness, correctness and completeness of information. The IKW is not liable for any damage caused by the use of the information, files or programms provided. This does not apply in case a damage was caused deliberately or due to gross negligence by IKW or its agents.
This imprint is also valid for Twitter.