Boomer undisguised

The generation of the baby boomers is large – even very large. However, this is not the central feature of a generation which during its youth was not so keen to adapt itself and did not want to adopt the standards of the older people. Why the baby boomers still have difficulties to accept limits, what independence means for them and where they get their self-esteem from is investigated by the current IKW study “Boomers undisguised”. rheingold salon placed 59 men and women aged 50 to 65 on the couch and interviewed 1,000 persons from this age group in a representative online panel.



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Contact: Birgit Huber
Head of Department beauty care



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